Digital Revamp: Kevin Murphy's Brand Elevation

Challenge: KEVIN.MURPHY, an international salon brand experiencing rapid expansion, was at a critical juncture requiring a comprehensive digital refresh to align with its brand vision and operational needs. The existing consumer-facing website and sales tools were falling short of effectively showcasing the brand's identity and facilitating its growth ambitions. Approach: Tavis Salazar and his team embarked on a transformative journey with KEVIN.MURPHY, focusing on a digital overhaul that would resonate with the brand’s sophisticated aesthetic and functional requirements. The collaboration birthed a revamped consumer-facing website, embodying the essence of KEVIN.MURPHY's brand vision. Simultaneously, we innovated a mobile app tailored for the sales team, streamlining salon orders directly from the field. This digital renaissance was not just about aesthetics; it was engineered to foster a direct-to-consumer (DTC) relationship. By integrating a salon finder and e-commerce capabilities alongside educational content, the website became a holistic platform for engagement. The distributor app emerged as a pivotal tool, empowering the sales team to educate on products, facilitate orders, and spotlight new launches efficiently. Impact: The digital transformation significantly propelled KEVIN.MURPHY towards becoming one of the fastest-growing independent professional hair brands. Post-launch, KEVIN.MURPHY witnessed an astounding 103% growth over three years, a testament to the strategic digital initiatives that not only enhanced the brand's online presence but also optimized its sales processes. This evolution marked a new era for KEVIN.MURPHY, setting a benchmark for digital excellence in the beauty industry.